ABI PET Collection Program

Edge assesses the feasibility and sustainability of ABI’s existing ESD program.


Amalgamated Beverage Industries (ABI), is the soft drink division of The South African Breweries Limited and is one of the leading soft drink businesses in SABMiller plc.


ABI strives to be the most admired company in South Africa and partner, investment and employer of choice. It is with these ambitions that ABI makes a concerted effort to ensure it maintains its reputation as a good corporate citizen by embracing the spirit of the B-BBEE codes rather than just the letter.
Problem Statement:

In 2012, ABI approached Edge Growth to assess the feasibility and sustainability of each of the initiatives compromising their PET Collection Program, a plastic recycling program designed to reduce waste and provide employment for previously disadvantaged people.
Edge Solution:

Edge Growth conducted the feasibility study and provided comprehensive recommendations regarding the effectiveness of each PET collection initiative in achieving ABI’s sustainable development goals.
Post the approval of the recommendations, Edge assisted ABI with the implementation of the Schools Implementation Program and Thembisa Collection Project:

Basic Methodology/Outcome:

Edge Growth applied the following approach that lead to the successful implementation of the above mentioned programs:

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